One of the biggest challenges in the current situation is showing properties to potential buyers. It’s all about leaning into new technologies and keeping the lines of communication open with your buyers. Real estate will continue to be sold, and it may as well be by you!
If you are able to visit the property personally without endangering your own health or the health of others, use tools such as Facebook Live and Instagram Live to replace any open house events you may have had to cancel. Promote these upcoming live events via your social channels to encourage digital participation. Make sure you have a system in place to handle any questions during the broadcast.
Consider implementing 360-degree photo tours of your listings. Take the opportunity during any existing recently rescheduled viewings or listing appointments to take 360-degree photos to act as a virtual tour for buyers. If you are not allowed to leave your home, or you do not have the technology to create 360 images, you could also use any existing videos or images of the listing to create a room-to-room image gallery. Even better is that Facebook now allows you to post multiple videos in one gallery in the same way you can for photos. Perfect to give a thorough walk-through experience for your social media audiences.