1. Tailor your message
Customers come in all shapes and personalities, and whether it’s shoes or sales – there’s no such thing as One-Size-Fits-All. Instead, create relevant, personalized messages that fit smaller groups of your readers. Segment your contact list by:
- Demographic – such as age or life stage, gender, income or marital status
- Geography – such as local, regional, national or international
- Attitude – such as personality traits, interests, values or hobbies
- Behavior – such as buyers, sellers, referrals or past clients
Segmenting your contacts means that readers will be more interested in what you have to say, so they will be more likely to open your emails, click through and convert.