Step 4: Optimize your Content
This is the most important part. It is easy. If your content is good, Google will feature it. If your content is bad, Google won’t feature it!
Here are some tips on how to create good content:
Tip 1) It is about quality not quantity
Less is more. It is better to have fewer yet more useful and insightful articles. Write one long article about a specific topic instead of three small ones. Your article should cover questions, problems and needs that are relevant to the searcher.
Tip 2) Know your user and give them what they want
Try to avoid too much blabla and give the user what they need. People search on Google because they are looking for a solution. So provide them with that solution!
Content that doesn’t address users’ problems will be radically discarded.
And yes, that takes time, but remember it is better to write one great article rather than three articles that aren’t great.
So how will you know what the user wants?
There are two options here:
- Type your keyword into Google and have a look at the top 10 results. Have a look at the questions, topics, problems. Those articles solve the problems!
- Find out the most common questions regarding your keyword using this simple tool: www.hypersuggest.com. Type your keyword and search with W-Questions.
Summarize those questions and the top ten results on Google, then add your existing knowledge about the subject and it will be easy to write an amazing article.
Tip 3) Make sure your keyword is featured in the text
Place it in the copy itself rather than just in the border. Use it in different variations.
The keyword should be in
- Text highlighted in bold
- Descriptions of your images (more about this later in this article)
The keyword has to fit in the text and it does not have to appear a thousand times. Just several times is sufficient. The keyword density should be 1%-3%.
Try to incorporate different adaptations of your keyword. E.g. If your keyword is “real estate success” this might be:
- real estate expert
- real estate business
- real estate deal
- real estate goal
The best way of generating these variations is to type “real estate” into Google and it will show you similar search requests at the bottom of the page.
You can use this tool to find new ideas for relevant topics to write about: http://buzzsumo.com/