1) Know your customers
You can’t give your customers what they want if you don’t know who they are. So you’ll have to know who they are and where they are in their journey as a customer.
Tip for Pros:
Think about your business the same way you do when you want to give a truly personal gift to one of your best friends. You avoid anything generic and instead you consider their hobbies, dreams and especially their individual personality. You find the perfect gift for that specific person, and only that person. THAT’s how well you need to know your customers!