Smaller screen, smaller attention span
A customer’s journey will generally start on a mobile device, so having a great customer experience on mobile is a key criteria of succss.
But mobile marketing isn’t so easy for brands. There is increasingly more competition for smaller screen space, and user attention spans are shorter than ever. If you aren’t able to catch a customer’s attention at the start of their customer journey, you’ll lose.
Fortunately, you already know the two main factors to help you get conversions on mobile devices: motivation and ease of use. The more motivation you can offer – such as a good product or service, innovative solutions or incentives – the more likely users are to convert. And the easier the experience, the better. So focus on making things simpler for your customers by anticipating their needs and addressing concerns before they even come up.