Once Upon a Time – Instagram Stories
Instagram Stories is a quick, engaging format where photos or video clips are strung together in a series that appears in the Stories section at the top of a user’s feed. However, the focus is on immediacy, since this content disappears within 24 hours of being posted. But don’t think it’s a waste of time to spend energy on content that won’t last forever. The deadline on this content actually creates a sense of urgency around your stories, and makes your followers eager to see your story before they miss it. Plus, the faster format – photos are shown for 5 seconds and videos can last up to 15 seconds – makes the whole experience less formal and gives you more authenticity because your posts are more likely to show the real you.
We’ve all seen how the changes to the Instagram algorithm can leave your posts buried in your followers’ feed. But since posting a Story puts your profile right up at the top of your feed, it’s a great way to get content to followers who might have missed one of your regular posts.
Time is On Your Side
Put the fleeting nature of Instagram Stories to best use with time-sensitive announcements or contests. Plus, you can use the impermanence of Stories as a way to test out ideas, text or images. Use the results you get – which you can see in the Insights section for business accounts – to improve all of your social media efforts. And Stories that get positive engagement can be reused as a regular post or saved to the Highlights section of your profile.
Pro Tip: Take a Poll
Using interactive features like poll stickers is a great way to encourage engagement. Customize a question with answers your viewers can click on in your Stories. Viewers are more likely to interact, since it’s so easy, and these clicks boosts your engagement numbers to help ensure your posts show up in your followers’ feeds.