The new era of mobility
What makes disruptive ideas successful? Let’s take e-scooters as a case study:
For many years, the only option for micro-mobility in Vienna was a bike rental service provided by the city called “Citybikes”. While the service is inexpensive with numerous rental stations, people still need to locate a bike station to use the service. After arriving at the destination, they need to find another bike station to return the Citybike.
However, once "Bird" e-scooters arrived in Vienna it wasn’t long before they took over the streets. The secret to their success? E-scooters give people a new and comfortable way to move around. Instead of searching for the nearest public transit station or Citybike location, all you need to do is open your app to see where the closest scooter is.