What brokers need in a post pandemic world

Elena Gjevukaj

_{IT Project Manager at RE/MAX Europe}

The real estate industry is set to recover faster than the wider economy in the wake of the global pandemic. However, the way that clients shop for and buy homes has changed. You may be wondering how to dynamically and effectively market your own listings and how you can help your agents in this process. In this article, we’ll explain what your brokerage can do right now to adjust to the post-COVID world.

1. networkING

Learning how to network effectively is a must if you work in real estate. Expanding your circle of contacts can put new opportunities on your radar screen, which you might have otherwise missed. The wider the net you cast, the more fish you will catch.

Brokers can partner with other real estate brokerages to create a global network that provides higher quality and level of service to the clients. This also helps your agents to give their customers an advantage in this very competitive market.

2. Online presence

Technology is your friend in this process. Building your online presence is the very first step to get started. Use your website as a pipeline for leads. Your website should showcase your properties, and provide visitors with a lot of useful information.

Build your social media presence. Create profiles and encourage your agents to develop effective and innovative prospecting tools. Your social media strategy should prove your reputation as a thought leader in the real estate industry. Take the time to nurture your social media networks - they will be a valuable asset on the long term.

Finally, ask for referrals. If you just finished a positive transaction, you can send a thank you card and add: “If you enjoyed working with me and feel like I was an asset to you throughout the transaction, I would appreciate you letting your friends and family know”.

3. marketing tools

Given the limited inventory, most markets require creative marketing to sell homes. Forget traditional marketing tools. Instead, use social media, email newsletter and your website to reach your target audience. You can also follow our tips to create your Google My Business Page for your business.

4. Brand power

It goes without saying but having an established brand behind you helps you stand out amongst your competitors. It also gives you access to different tools and resources that are important in the real estate industry. In this way, partnering with a brokerage that has a very good reputation in the market makes all the difference in real estate.