An improvement in SERP (search engine results page) rankings not only boosts your real estate website traffic and leads but also increases the degree to which your audience sees your business as authentic.

We know that there's nothing more frustrating than seeing your site listed on Google's umpteenth page, despite your continued efforts to climb the ranks.

That's why in this digital deep-dive article, we include eight proven tips to improve your website's ranking.

1. HELPFUL content

As we know, a blog is the fastest way to get noticed by Google. In the year 2021, this advice still stands.

Blogging can be an incredibly powerful SEO tool. But don't restrict your content creation to your blog page. Build pages on your website that focus on your region's subdivisions, school districts, neighborhood guides and travel tips.

This will help to signal to Google that the content of your website is diverse and not just a blog.

blog in real estate

2. Answer ''People Also Ask'' Boxes

People also ask (PAA) boxes have been becoming more prevalent over the past few years.

This section is on the first page of your Google results and has a dropdown of common questions about the topics you are searching for. The best way to make it to this box is to do a real estate search test in your area and check what Google questions list in the " people also ask" section. Then, go back to your blog and try to answer all of those questions.

Don't forget to share and promote that blog post on social media and in your email newsletters to build authority for that page.

3. Update your Google page

Updating your Google business profile at least two to three times per month increases the chances that your business will be in Google's three highlighted companies on the first page of Google when you search for a service.

Pro tip: The best way to update your Google business profile is by adding new pictures or using the "posts" section to promote new listings, team members, or other content from your website.

4. Start creating videos

Expand your content. Start creating videos about real estate topics you know people in your market are searching for. Post those videos to YouTube, and be sure to write titles that use your target keywords.

YouTube is the first place you should post your videos. The reason behind this is simple, Google owns YouTube, so it prioritizes videos posted on YouTube over any other video-sharing platform.

video content

5. Use Pinterest

Pinterest is not only for recipes and DIY projects. Countless people use this platform to research new areas or to get a sense of a new place. This is a great chance to connect with people looking to relocate with potential movers.

So what can you do on Pinterest?

Create beautiful pins that feature your blog posts about moving to the area, your city’s neighborhoods and subdivisions, lists of things to do in the area and more.
After that, post them to your Pinterest business account with links back to your website.

blog in real estate

6. build links

Building links is one of the many tips used in search engine optimization (SEO) because links signal to Google that your site is a quality resource worthy of citation. Hence, sites with more backlinks tend to earn higher rankings.

One way to do this in the real estate business is to reach out to local resources such as your local news stations, magazines, or your chamber of commerce and offer to produce articles about topics like moving to the area or what new residents should know about your city.

When they use your articles on their website, make sure they include a link back to yours when they post it.


7. Get more reviews

Reviews play an important role in Google ranking. To cover this step, start by adding links to your Google page’s review section in your email signature, on your newsletters, social media pages and anywhere else you can think of.

Pro tip: Ask your happy clients for a review on your Google review page, not somewhere else. 

google review

Unlocking the Google search ranking has a certain level of mystique and it requires significant work.
However, all of your efforts will pay off with increased website traffic and eventually more leads for your real estate business.


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