Premier Brand Equities

RE/MAX Europe offers various brand strategies – external marketing ensures worldwide brand recognition while internal marketing-support accentuates the identity of each individual Franchise Broker/Owner or Sales Associate as a top player in the real estate industry. Powerful marketing tools tailored to European regions are useful along every step of the way. Benefit from a company with a premier market presence.

The Corporate Visual

“The balloon” is usually the first response when you ask Broker/Owners or Sales Associates about their first associations with RE/MAX. “Of course, there are lots of other aspects, but the balloon is everywhere. Consumers know who you are without you having to explain”. The balloon perfectly relates to the RE/MAX ideas of innovation and leadership, portraying the concept of being free – in business for yourself – with the power of a global brand guiding you – but not by yourself.

Nobody Sells More Real Estate than RE/MAX

This is what we can proudly claim. But there is more to it: the above slogan is only one of many claims available to RE/MAX Broker/Owners and Sales Associates; RE/MAX has registered a wide range of slogans, all ready to establish the corporate identity of being a RE/MAX top player and thus being recognized by customers all around the world.

Sponsoring

Back in the 1990s, sports marketing was initiated to increase brand identification: RE/MAX Europe is consistently sponsoring international sporting events like Formula 1, Football, Skiing, Nordic Skiing, Golf and more. This compliments the personal advertising of Broker/ Owners or Sales Associates and also corresponds to our global position by constantly increasing the RE/MAX share of voice in the industry.

Personal Promotion

Promoting oneself is part of the freedom you get at RE/MAX. Innovative and vigorous promotion is even encouraged and there is no limit to any individual marketing technique. Guided by RE/MAX Europe’s Corporate Identity guidelines and the strong support of the company, Broker/Owners and Sales Associates can conduct their own personal promotion campaigns – and let the entrepreneurial spirit thrive!

Customer Identification

Who would know better how to reach prospective clients in their respective regions than the Broker/ Owners or Sales Associates themselves. RE/MAX lets you choose your way of advertising – you know best which media will effectively support your cause! This is a win-win situation because when customers identify with you they identify with RE/MAX, which in turn awards you with their trust in established quality services behind every real estate transaction.